I Had No Idea

I was watching TV the other day (no idea what) and saw a new Converse commercial featuring a young girl playing a simple 3-chord rock song on a guitar. I took it as yet another sign that Madison Avenue has truly decided to embrace indie rock as the current "it" way to reach consumers, but then pretty much forgot about it.

Interestingly, I just discovered that the girl in the commercial is the daughter of a partner at my former law firm in New York. She is also a member of the band Care Bears on Fire (MySpace).

Very cool.