Monday, May 14, 2007

The O.J. Simpsons

Yet another object-lesson in how not to accomplish your goals. 20th Century Fox is apparently up in arms about a recent series of internet shorts called "The O.J. Simpsons." The shorts are, of course, a parody of "The Simpsons." FOX, obviously concerned about the image of its show in the lead-up to the Simpsons movie, as well as it's lingering unease about the whole If I Did It mess, has gone on the attack.

Yet, by going public and crying "copyright infringement," what exactly has FOX accomplished? It made an even bigger deal out of this thing. I'd never heard of "The O.J. Simpsons" before, but the very first thing I did after reading the article was search it out. And guess what? It's not even particularly funny. It's certainly no House of Cosbys. See for yourself:



The rest of the shorts are available here.

Well played, FOX, well played.

Edited to add: Looks like Broadcaster pulled the video. Weak.

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