How To Make a Good Commercial

In a world filled with truly awful, obnoxious commercials that, more often than not, convince me NOT to purchase whatever is being advertised (see Mazda zoom zoom, Hyundai vroom vroom; c.f., New York City no smoking ads with scary Voice-Box Guy), every once in a while a truly great, innovative commercial comes along.

I don't drink Folgers, but this is the type of commercial that would make me think about trying it.



Is that the Polyphonic Spree, or just a close facsimile?